SMART CAR

Print AD

Insight

Small but versatile

The Process

Why is it called Smart? is the question I asked, and came up with the insight, because it's 'small but versatile'. Now my job is to convey this message to the audience, and came to a conclusion that this small sized call has a close resemblance to ants: the most powerful, smart yet tiny creatures on earth. So I created imagery of these cars mimicking ants: preying on bigger, stronger creature with numbers of same kind.

How

Bought one Smart car model, which was around $40! and a Hummer. Shot in the home studio I created in different angles, and manipulated it to become an army of Smart cars!

DRANO

Print AD

Insight

Batman

The Process

Drano is your household drain cleaner which you pour into your drain and it does the job. However, users are never able to see it in action. It's just done, like Batman: The unsung dark hero. So, I created this imagery of Drano under the drain: the dark, wet place where you will never be able to see in eyes. But, Drano is there to the job.

How

Created this studio with 'proper' lighting, and made this heroic shot of the product.

Blackberry

Interactive Print AD

Insight

It's fingertip friendly - Bubble wrap

The Process

I created this ad when iphones, and touchscreen smartphones are becoming more popluar. With research, including user surveys and data collection, while Blackberrys are still widely used by most business people, I was able to answer the question : 'why do people still choose to use Blackberry'. The answer is because it's just fast, and easy to use familiar push style QWERTY keyboard. So I created this interactive ad using print media, so audience can actually toch and feel the buttons of their somewhat 'analogue' keyboard. Yes, it's still nice to have that 'feel' of pressing buttons.

How

Using bubble wraps kicking around in my house punched bunched holes in piece of hardboard paper, and pasted them together to create my version of QWERTY keyboard. You can pop it by pressing it: addictive!.

THE CITY OF TORONTO - Bring your own color.

Outdoor poster design - Winner of 2007 Astral Media Competition.

Insight

Toronto - the sum of every unique colours

The Process

This is a competition I entered with my partner and won the prize. The brief was to promote the city of Toronto to younger generation. We have to make our audience to appreciate the city they live in, and make a visual piece that represents Toronto. Toronto, for person like me who came from different culture, it is a truly diverse city. It is a beautiful thing to see how different unique colours are in harmony to paint this whole canvas.

How

We hanged a wall sized paper and printed our hands with different colours. Most of all it was fun.

Sojean Gallery

Gift certificate design for a client.

GOAL

Come up with a media solution to draw more customers to the gallery and promote her work/space.

The Process

KJ Park, is a renowned artist who has her primary clients in US. She recently opened up her own gallery in purpose to provide space for Canadian audience to come and see the work and enjoy music, tea and nature. (the gallery is in rural area of Vancouver). I had to come up with a solution to advertise, reward, and also an invitational piece to brand her new business. The solution was gift certificate for her pottery pieces.

How

While I was in Vancouver, met up with the client and discussed what's best for her and saw all of her work and space she was working. After a few meetings, I came up with a colour scheme to match her works. Shot all of them with my camera and the specific information needed to be included: direction, contact, pics of her work (ones you can buy with this certificate), and the space. She was happy with the result :)

TO JAPAN WITH LOVE - WE ARE ONE

POSTER DESIGN FOR FUNDRAISING EVENT

INSIGHT

We are one. The view from a global perspective.

The Story

I never imagined as a kid leaving the country I was born. When I first moved to Japan it was an introduction to different cultures. Now that I’m living in a truly multi-cultural society, this concept of 'nationality' is becoming vague. My work is to reflect us as a part of this ONE system. Each one of us is single part in the system, interacting with each other. Together as a whole unit, we are moving this world forward and every single part is important. We are connected as one, and one of us is in danger.

THE PROCESS

I created this chain of moving gears as a representation of unity of this World. We are moving as one and one part is in danger of breaking off. What happens to the system when one single part is gone? eventually, the whole system will come to stop. Not only Japan, there are many disasters happening around the World. I want the audience to see this 'big' picture.

Dr. Park - Psychiatrist

Client Website w branding

OVERVIEW

Upon client's new business opening, she was in need for her brand, including a website.

The Job

It was a big project for me. Client had a specific idea for logo and my job was to simplify it and forge it to make it as a logo for her new service. With logo established, I created a full website from design to coding along with her business package, including design for b-card, letterhead, envelope, postcard, and notepad.

Twitter widget

as3 widget using xml and custom classes

OVERVIEW

Simple user interface design for a widget.

The process

The specific function I wanted was a simple widget to check what's someone's most recent tweet is. Didn't need full function of Twitter, all I needed was a most recent feed, something like 8 ball toy I used to play with when I was a kid. Keeping in mind it has to be easy to use, fun, and functional I created a widget with AS3 integrated with xml loader and custom classes.

Saffron Restaurant

website interface design

OVERVIEW

My version of what a high-end restaurant's website should look like.

The process

At beginning of the project, I was given with a name 'Saffron' for a new restaurant. I had to come up with a concept and method to execute this branding throughout whole website, including logo, interface, colour scheme and layout. I had very specific idea in my mind. 'Saffron' is a fusion style Asian restaurant mainly for working young population who are in seek for urban chic place to dine. It has to be modern, clarm yet not too fancy and has this cultural touch to it. First, I created a logo that represents the brand, and carefully thought out what kind of information target audience would look for in a website. The next step was to create whole user experience accordingly.

Tees, Jeans & Sneakers

iphone app for new shopping experience

Insight

Shop on-the-go for the style which never grows old.

why

Some people love shopping online, it's just easy, convenient without waiting in line to the cashier or fitting room. Wait, you can't try out your clothes online. The goal was clear, it's not possible to bring your actual fitting room experience to online, but I thought even mix and match and seeing the projection of your selections together would be great.

The process

However, I wanted to narrow down the target audience to be more specific. What's the most commonly wore clothing style in this generation? t-shirts, jeans, and sneakers. Even though it is a very simple combination but never goes out-of-date. So I created this app where you can mix-and-match t-shirts, jeans and sneakers from different online stores, and also with a function to direct users to the location where the specific item is in and quickly calculate the price of your selection.